July kicks off the start of grape harvest across the state and growers are once again facing opportunity mixed with trepidation. Wine grape growers saw the season begin on the highest of notes with unlimited potential and early contracts on their lips. A devastating freeze, coupled with short water supplies and rising fuel and fertilizer costs have brought some of their heads out of the clouds. But as our industry perspective points out, all is not lost. For the first time in years, wine grape growers are looking at potentially expanding their operations as both the U.S. market and markets overseas present new options for growth.
Table grape growers are also taking their message internationally, as the California Table Grape Commission launches a new global marketing campaign. After exhaustive consumer research, the Commission has ascertained some of the latest desires of global grape consumers and responded with a uniform brand, as well as a complete campaign to promote California table grapes. Whether in Thailand or Tulare, consumers will recognize Grapes from California and be confident in the quality product being offered.......
